The Benefits of Being A Wise Cracks Franchisee:
I wish I had found this business ten years earlier! I chose the Wise Cracks Franchise as it”s an established business model/brand that has an excellent reputation. Our Wise Seal® products and Wise Dry® technology are industry leading and most important for me is that they are exclusive to the Franchisee only and are not licensed for use outside the Franchise.
Bob Belyea

Retired Ontario Wise Cracks Franchisee

Wise Cracks offers me an opportunity to live and maintain a great lifestyle that we enjoy, as well as being family run, which allowed my wife to quit her job and work with me in our Wise Cracks business.
Dan Poirier

New Brunswick Wise Cracks Franchisee

I am very happy to be a Wise Cracks franchisee. Andrea and her team are great to work with. The Wise Cracks products and processes are best in the business in my honest opinion. Keep up the good work Andrea.
Glenn Thorne

Newfoundland Wise Cracks Franchisee

Why Invest in a Wise Cracks® Franchise Opportunity?

Gold award 2018Wise Cracks® provides a much needed service to property owners. Wise Cracks is the most trusted basement repair company in Canada. Who are we? Wise Cracks is a boutique Canadian Franchisor and Manufacturer, supplying our Franchisees with proprietary products and methods of repair. Basement repairs are ranked as one of the top home repairs.

We’ve spent the past almost thirty years at what we do and take it pretty seriously. The business offers flexible hours, is family friendly, requires minimum staffing, has awesome service based margins, and minimal inventory is required. Plus, with this mobile repair service, you can work right from home, so there’s no need for a costly storefront. Your Wise Cracks van is your mobile office. The Wise Cracks opportunity is work and life that is in balance. Multi-location ownership opportunities are also available. Most of our growth has come from within with our Franchisees growing their businesses and acquiring adjacent cities.

What are common factors of successful Wise Cracks franchisees?

  • Background in sales, or you are likely to be able to sell our services to your clients
  • You can work and manage a wide range of people and types
  • You have a strong customer service attitude, critical to grow and keep your customers in your local community
  • You are willing to work within the framework of a franchise system. You have a strong work and moral ethic, along with the energy needed to set and reach goals.
Our Unique Proprietary Resin Sealant: * Wise Seal® is only available from us, for the exclusive use of Wise Cracks® System.

Canadian renovation spending has been rising over the past 15 years and hit a record increase nationally with steady increases every since.

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    Fast Facts about Franchising:


    Lower cost home-based and mobile type franchises have enjoyed major growth


    Approximately 1 out of every 14 working Canadians is directly employed by franchising.


    There are over 78,000 franchise units across Canada


    CFA members represent more than 40,000 business outlets across the country, and there are over 1,200 franchise brands in Canada


    Franchising directly employs over 1,000,000 people Franchising accounts for $90 billion per year in sales nationally or 10% of Canada’s Gross Domestic Product (GDP). Franchising is more than food!


    Franchising has been reported to account for one out of every five consumer dollars spent in Canada in goods and services.


    Franchising is a great way for an entrepreneur to own your own business, without reinventing the wheel!


    Franchising is a critical spoke in the Canadian economy

    Our Memberships:

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    5 Common Franchising MYTHS

    Myth: Franchisees are essentially employees of Franchisors

    FACT: Franchisees are small business owners. While franchisees and franchisors have the same goal of creating success for the franchise system, they work cooperatively but independently toward this goal. The franchisor usually provides training, support, and operational guidelines to ensure consistency; however, franchisees are responsible for the daily operations, decisions, employee hiring and management, and, ultimately , success of their business.

    Myth: Investing in a franchise means buying a business

    FACT: When a franchisee invests in a franchise, what he or she receives is the license to operate a business under the brand name of the franchise system, including associated trademarks and operating processes, for a specified period of time. The franchisee needs to adhere to the standards, procedures, and guidelines set out by the franchisor. (These will be outlined in the franchise agreement contract.) The franchisee is responsible for the day-to-day operations of their business and for driving revenue and profitability.

    Myth: Franchises are limited to ‘fast food’ restaurants

    FACT: Any business concept that can be exactly replicated in a new location can grow using the franchise business model. Many people think of food service when they think of franchising, but the reality is that franchises can be found in just about every industry and business sector.

    Myth: Franchising is all big business

    FACT: Franchisees are small business owners who have invested in local communities and support their local economies. Though a franchise system may be regional, national or international in scope, the success and growth of a system is driven by its network of small businesses in each market.

    Myth: Franchisors will accept anyone who shows up with a cheque as a franchisee

    FACT: Joining a franchise system is an important decision that should be well though out by both the franchisor and the franchisee. Franchisees invest not only their money but also their time and effort. Similarly, franchisors want to ensure the continued success of the system by bringing on the right people on board as franchisees. There should be a due diligence process on both sides to help confirm that investing in a franchise location with a specific system would be a wise decision for all involved.
    The information contained on this website is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purpose only. Currently, the following provinces regulate the offer and sale of franchises: Alberta, Manitoba, Ontario, New Brunswick and Prince Edward Island. If you are a resident of, or want to operate a franchise in one of these provinces, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your province.