Floods are number one in property damage

Flooded street halifaxNext to spring thaw, heavy storm rainfall is the most common cause of flooding. Heavy rains caused by thunderstorms — or warm, moist air rising rapidly — can produce flash floods. The tropical storms and hurricanes of eastern Canada also carry the risk of heavy precipitation. Hurricane Hazel, in October 1954, deposited more than 100 millimetres of rain on the Toronto area in less than 12 hours. More than 80 people died.

In western Canada’s mountains, heavy rain on steep slopes often results in flooding. Rain and melting snow in the mountains can cause channels to overflow — or cause mud or debris flows — as loose debris is swept up. Flash floods can also happen when water breaks out from a lake that was blocked by a glacier, earthen mass or a human-made structure. Prairie flood severity depends on depth of snow, snow water content when it starts to melt, how much moisture was in the soil in the fall and the extent of ground frost. Spring rainfalls and sudden warming can increase the potential of flooding.

Most Yukon and Northwest Territories floods follow spring ice break-up. Many communities in the Mackenzie River basin are subject to flooding because of geography and climate. The Mackenzie flows north. Spring break-up begins in its southern tributaries. Broken ice and warmer waters rush north on the Mackenzie to where winter is still in control and the river is frozen solid. The result is severe ice jams and floods.

The potential for flooding exists in many urban areas because Canadian cities developed along rivers, lakes and harbours due to the convenience of commerce and transportation. Federal, provincial and territorial governments have designated a number of flood prone areas in Canada. This was done to map out areas of high flood risk, to restrict development or redevelopment in these areas and to encourage local authorities to zone on the basis of flood risk.



The Most Trusted Basement Repair Franchise That Cares

Owl HeartA sad fact is that if you own a home with a basement, at some point in time, you’re probably going to have to deal with water getting in from somewhere. Wet basements are a big subject with many problems that can happen, and for the most part tend to cause concern and worry for most homeowners and many contractors alike.
There are ways you can protect your foundation AND save yourself a lot of money by applying a few simple yet very effective methods of re-directing water away from your basement. Wise Cracks has locations across Canada, and are a unique group of Franchisees. They work hard at their craft and truly care about the customers that they serve.

It really is about more than just a paycheck. They take pride in what they do. A big reason they do what they do is because they honestly want to help their neighbour. Sounds romantic, I know….but it’s true. Most of Wise Cracks’ advertising comes by word of mouth. Winning several customer service awards, year after year is a true testament to how we perform our business.

Leaky basement? Give Wise Cracks a call. Wise Cracks has several locations across Canada to serve you; with locations in Nova Scotia, New Brunswick, Newfoundland,  Ontario and Alberta. Visit us today at www.wisecracks.com


Franchise Opportunity – Award Winning Home Service Franchise

Franchisee testimonial.

With a 30 year, award winning track record of growth and success, we are always looking to expand. Voted “Franchisee Choice” by our Franchisees. 

Step One: Contact us today! Fill out the contact form for a free general information package.

The Benefits of Being A Wise Cracks Franchisee:

“I wish I had found this business ten years earlier! I chose the Wise Cracks Franchise as it”s an established business model/brand that has an excellent reputation.  Our Wise Seal® products and Wise Dry® technology are industry leading and most important for me is that they are exclusive to the Franchisee only and are not licensed for use outside the Franchise.”

-Bob Belyea,  Retired Ontario Wise Cracks Franchisee

“Wise Cracks offers me an opportunity to live and maintain a great lifestyle that we enjoy, as well as being family run, which allowed my wife to quit her job and work with me in our Wise Cracks business”

-Dan Poirier,  New Brunswick Wise Cracks Franchisee

“I am very happy to be a Wise Cracks franchisee. Andrea and her team are great to work with. The Wise Cracks products and processes are best in the business in my honest opinion. Keep up the good work Andrea.”

-Glenn Thorne, Newfoundland Wise Cracks Franchisee

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Why Invest in a Wise Cracks® Franchise Opportunity?

Wise Cracks® provides a much needed service to property owners. Wise Cracks is the most trusted basement repair company in Canada. Who are we? Wise Cracks is a boutique Canadian Franchisor and Manufacturer, supplying our Franchisees with proprietary products and methods of repair.  Basement repairs are ranked as one of the top home repairs.  We’ve spent the past almost thirty years at what we do and take it pretty seriously. The business offers flexible hours, is family friendly, requires minimum staffing, has awesome service based margins, and minimal inventory is required. Plus, with this mobile repair service, you can work right from home, so there’s no need for a costly storefront. Your Wise Cracks van is your mobile office. The Wise Cracks opportunity is work and life that is in balance. Multi-location ownership opportunities are also available. Most of our growth has come from within with our Franchisees growing their businesses and acquiring adjacent cities. 

What are common factors of successful Wise Cracks franchisees?

  • Background in sales, or you are likely to be able to sell our services to your clients
  • You can work and manage a wide range of people and types
  • You have a strong customer service attitude, critical to grow and keep your customers in your local community
  • You are willing to work within the framework of a franchise system. You have a strong work and moral ethic, along with the energy needed to set and reach goals.


Our Unique Proprietary Resin Sealant:  * Wise Seal® is only available from us, for the exclusive use of Wise Cracks® System.

* Canadian renovation spending has been rising over the past 15 years and hit a record increase nationally with steady increases every since.

Our Memberships:

Step One: Contact us today! Read on below, we would like to share with you some facts about franchising.


Fast Facts about Franchising:

  • Lower cost home-based and mobile type franchises have enjoyed major growth
  • Approximately 1 out of every 14 working Canadians  is directly employed by franchising.
  • There are over 78,000 franchise units across Canada
  • CFA members represent more than 40,000 business outlets across the country, and there are over 1,200 franchise brands in Canada
  • Franchising directly employs over 1,000,000 people Franchising accounts for $90 billion per year in sales nationally or 10% of Canada’s Gross Domestic Product (GDP). Franchising is more than food!
  • Franchising has been reported to account for one out of every five consumer dollars spent in Canada in goods and services.
  • Franchising is a great way for an entrepreneur to own your own business, without reinventing the wheel!
  • Franchising is a critical spoke in the Canadian economy

5 Common Franchising MYTHS

  • Myth: Franchisees are essentially employees of Franchisors   FACT: Franchisees are small business owners. While franchisees and franchisors have the same goal of creating success for the franchise system, they work cooperatively but independently toward this goal. The franchisor usually provides training, support, and operational guidelines to ensure consistency; however, franchisees are responsible for the daily operations, decisions, employee hiring and management, and, ultimately , success of their business.

  •  Myth: Investing in a franchise means buying a business  FACT:When a franchisee invests in a franchise, what he or she receives is the license to operate a business under the brand name of the franchise system, including associated trademarks and operating processes, for a specified period of time. The franchisee needs to adhere to the standards, procedures, and guidelines set out by the franchisor. (These will be outlined in the franchise agreement contract.) The franchisee is responsible for the day-to-day operations of their business and for driving revenue and profitability.

  • Myth: Franchises are limited to ‘fast food’ restaurants  FACT: Any business concept that can be exactly replicated in a new location can grow using the franchise business model. Many people think of food service when they think of franchising, but the reality is that franchises can be found in just about every industry and business sector.

  • Myth: Franchising is all big business  FACT: Franchisees are small business owners who have invested in local communities and support their local economies. Though a franchise system may be regional, national or international in scope, the success and growth of a system is driven by its network of small businesses in each market.

  • Myth: Franchisors will accept anyone who shows up with a  cheque as a franchisee  FACT:Joining a franchise system is an important decision that should be well though out by both the franchisor and the franchisee. Franchisees invest not only their money but also their time and effort. Similarly, franchisors want to ensure the continued success of the system by bringing on the right people on board as franchisees. There should be a due diligence process on both sides to help confirm that investing in a franchise location with a specific  system would be a  wise decision for all involved.

    The information contained on this website is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purpose only. Currently, the following provinces regulate the offer and sale of franchises: Alberta, Manitoba, Ontario, New Brunswick and Prince Edward Island. If you are a resident of, or want to operate a franchise in one of these provinces, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your province.

Wise Cracks Takes The Guesswork Out of Foundation Repair

Worry-free foundation repairs, using supreme quality products, at prices that are affordable.

Since 1991 we have served the residential, industrial, commercial and municipal markets in Canada using our unique foundation repair technology Wise Seal® Flexible polymer resins. Over the past twenty five years, hundreds of thousands of successful jobs have been completed coast to coast across Canada; sealing leaks in below grade foundations and all related areas.

Certified Foundation Repair Specialists

We repair interior foundation cracks, seal around pipes, lines & conduits (through concrete walls), interior drain systems, concrete work, exterior crack repairs, exterior drainage, re-grading. We also specialize in repairing basement leaks from the interior. Our state of the art repair systems and products are unrivaled.

We are the trusted experts in the field and called upon for Professional Seminars & advice in the Industry.

The Foundation & Concrete Repair Specialists

We won’t let your
investment slip through
the cracks…